Privacy policy

Last updated: 28 August 2025

Rylvia operates this shop and website, including the data, content, features, tools, products, and services to provide you, the customer, with a curated shopping experience (the “Services”). Rylvia uses Shopify technology that enables us to provide the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you communicate with us by any other means. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed, as set out in this Privacy Policy.

Personal information we collect or process

When we use the term “personal information,” we mean any data that identifies you or can reasonably be linked to you or another person. Personal information does not include data collected anonymously or information that has been de-identified so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information — including inferences drawn from such information — depending on how you interact with the Services, where you live, and what applicable law permits or requires:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit and debit card numbers and account details, payment card information, financial account data, transaction details, payment method, payment confirmation, and other payment-related information.
  • Account information including your username, password, security questions, preferences, and settings.
  • Transaction information including items you view, add to basket, save to wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
  • Communications with us including information you provide in your communications with us, for example when you submit a customer service claim.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information relating to your interaction with the Services, such as how and when you use or browse them.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal information.
  • Automatically via the Services, including information from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technology or when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • To provide, personalise, and improve the Services. We use your personal information to deliver the Services, including fulfilling the contract with you, processing payments, handling your orders, remembering your preferences and items of interest, sending you account-related notifications, and handling purchases, returns, exchanges, or other transactions. We create, maintain, and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and provide a personalised shopping experience (e.g., recommending products related to your purchases). This may include using your personal information to tailor and improve the Services.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending commercial, advertising, and promotional communications by email, text message, or post, and displaying online adverts about products or services on the Services or on other websites, including based on items you previously purchased, added to basket, or other activity on the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or act on potential fraudulent, unlawful, dangerous, or malicious activity, protect public safety, and ensure the security of our services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials confidential. We strongly recommend that you do not share your username, password, or other information with anyone.
  • Communications with you. We use your personal information to provide customer support, respond to requests, deliver services effectively, and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities, and to investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, and to enforce or investigate potential breaches of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. Such circumstances may include:

  • With Shopify, service providers, and other third parties who perform services on our behalf (e.g., IT management, payment processing, analytics, customer support, cloud storage, order management, and shipping).
  • With business and marketing partners to provide marketing services and show you advertising. For example, we use Shopify to support personalised advertising via third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to tell us not to share information about you for personalised advertising and marketing based on your activity across different merchants and websites.
  • When you direct us to do so, request it, or otherwise consent to disclosure of certain information to third parties, for example to send you products or through the use of social media widgets or single-sign-on integrations.
  • With our affiliates, or more generally within our corporate group.
  • In connection with a business transaction, such as a merger or insolvency process; to comply with applicable legal obligations (including responding to subpoenas, warrants, or similar requests); to enforce the Terms of Service or relevant policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted on Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. To provide and improve the Services, information you submit to the Services will be transmitted to and shared with Shopify and third parties who may be located in countries other than your own. In addition, to help protect, develop, and improve our business, we use certain advanced Shopify features that incorporate data and information derived from your interactions with our shop, with other merchants, and with the Shopify platform itself. To offer these advanced features, Shopify may use personal information collected about your interactions with our shop, other merchants, and the Shopify platform. In these circumstances, Shopify is the controller of your personal information, including responding to your requests to exercise your rights regarding Shopify’s use of that information. For more information on how Shopify uses your personal information and the rights you may have, please see Shopify’s Consumer Privacy Policy. 

Third-party websites and links

The Services may include links to websites or other online platforms operated by third parties. If you access links to sites not affiliated with or controlled by us, we recommend reviewing their privacy and security policies and any other applicable terms and conditions. We do not guarantee and are not responsible for the privacy or security of those sites, including the accuracy, completeness, or reliability of any information they contain. Information you provide in public or semi-public spaces — including information you share on third-party social media platforms — may also be visible to other users of the Services and to users of those third-party platforms, without restrictions on its use by us or by third parties. The inclusion of such links does not, by itself, imply any endorsement of the content on those platforms or of their owners or operators, unless expressly stated within the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal information from minors under the age defined by applicable law in your jurisdiction. If you are the parent or legal guardian of a child who has provided us with their personal information, you may contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) personal information of individuals under the age of 16.

Security and retention of your information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “absolute security.” In addition, any information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to send us sensitive or confidential information.

How long we retain your personal information depends on several factors, such as the need to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may refuse your request where permitted by law.

  • Right of access. You may have the right to request access to the personal information we hold about you.
  • Right to deletion. You may have the right to request that we delete the personal information we hold about you.
  • Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
  • Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
  • Marketing preferences. We may send you promotional emails, and you can opt out at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those relating to your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area (EEA), and subject to the exceptions and limitations provided under local law, you may exercise the following rights in addition to the above:

  • Object to processing and request restriction. You may have the right to ask us to stop or restrict processing of your personal information for certain purposes.
  • Withdraw consent. Where processing is based on your consent, you have the right to withdraw that consent. If you withdraw consent, this will not affect the lawfulness of processing carried out before your withdrawal.

You can exercise any of these rights where indicated in the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal information and the rights you may have — including those relating to data processed by Shopify — you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorised representative to submit requests on your behalf to exercise your rights. Before accepting a request submitted by a representative, we will require proof that you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within a reasonable period as set out by applicable law.

Complaints

If you have a complaint about how we handle your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of data protection authorities here.

International transfers

Please note that we may transfer, store, and process your personal information outside the country where you reside.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will use recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses (SCCs) or any equivalent contracts issued by the competent UK authority, as appropriate, unless the transfer is to a country recognised as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated version of this Privacy Policy on this website, update the “Last updated” date, and notify you of changes as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us at +44-7456-392-752, email us at hello@rylvia.com, or contact us at 71–75 Shelton Street, Covent Garden, London, ENG, WC2H 9JQ, GB. For purposes of applicable data protection law, we are the data controller of your personal information.